Chiral Pharma Corp. provides a healthcare supplier, manufacturer or principal with impeccable representation in the Philippine pharmaceutical market.  It has professionally-trained marketing and sales teams that provide quality product detailing to doctors, healthcare professionals, and other customers all over the country.  Territorial coverage of these teams are customized based upon several attributes, including but not limited to, health provider patient load, size of facility, number of health providers in and historical productivity of the area.  These dedicated teams promote, market, sell and develop these products and brands with the prime objective of seizing a sizable share, if not achieving market leadership, in their respective therapeutic classes.

In addition to marketing, sales and distribution, Chiral Pharma Corp. offers the following services:

• Regulatory. Liaises and works with the Food and Drug Administration (FDA) to register and/or renew registration of principals' products;
  

• Policy.  Actively represents products and relevant product interests in the Pharmaceutical Healthcare Association of the Philippines (PHAP), the national association working with government in establishing policies for the entire industry;

• Creative Development.  Conceptualizes and designs literature, brochures, promotional and product packaging materials

• Training.  Builds the capacity of marketing and sales force in order to adequately represent the principal’s products in the market;

• Primary Research.  In coordination with the BFAD, Department of Health (DOH), Research Institute for Tropical Medicine (RITM) and other reference centers, conducts phase III clinical trials and post marketing surveillance in support of product registration and marketing; and

• Secondary Research.  Collects, analyzes and reports market data/trends that guide strategic planning and implementation.

back to top