TAO Corporation

Vision and Mission

We are the fastest growing Procter and Gamble Distributor.

We are the undisputed leader in our area of responsibility in terms of market share and profitable volume growth. Our business processes and customer service are the most preferred by our customers over that of internal and external competitors.

We continue to lead in current best approaches and innovate on best practices for effectiveness and efficiency. We are the envy of our peers, competitors and customers in our manner of level of business results.

We are an organization of world class employees. Our success lies in the ownership of our people on core processes and results. Our employees can handle multiple tasks and responsibilities. Our sustainable growth comes from our drive to continually improve and excel. Our people are highly motivated and well compensated for their business and personal contributions to the company.

Financial leadership is our key strength. We excel in using financial data to plan, analyze and improve our business. We are the benchmark for cost efficiency in the industry. Our expertise in cost management allows us to reinvest long term and improve our employee’s standard of living and increase our leadership in the market.

Together, we are the No.1 Distributor always in all ways.

Core Values

JR & R believes that good values provide a strong “backbone” to a growing company. The company supports values to guide all employees in maintaining high standards of ethical conduct and behavior. These values are:

Honesty – being fruitful and “up front” with our co-workers, customers, communities and shareholders.

Integrity – saying what we mean and meaning what we say; delivering what we promise; standing for what is right.

Respect – treating one another with fairness and dignity; appreciating the unique abilities and strengths of the individual and the advantage of diversity.

Trust – building team spirit and confidence by communicating openly and honestly and delivering our promises.

Responsibility – taking the initiative to speak up and report concerns regarding ethical conduct and to seek reliable guidance when in doubt.

Citizenship and Patriotism – obeying the laws of the land and taking an active role in making the communities where we operate better.

A stable future

JR & R is an institution that has grounded itself on strong foundations. It recognizes the dynamism of the market place and the importance of progressively responding to its sensitivities. This has and will continue to drive excellence in JR & R achieving double digit growth year after year after year.